First written on August 10, 2008 Revised and Updated on Tuesday, November 04, 2008 Welcome to free member version articles index page We are pleased to give below the index list of free member versions of our articles, editorials and newsletters. The following articles are available in 'Free" folder. The listing is not in alphabetical order. Due to reorganization of various folders, some articles may not be available and you may get error 404 - file not found. In such cases, please inform us by sending a mail to ipr@mmg.name giving us the details.  Action or Experiential learning Advertising as a strategic variable Airline Mergers Dr. Andy Grove - Model of business leadership How to appreciate employees ? Attitudes in the Software and Other Service Industries - Real life case studies - India Specific Marketing of Drugs to Minority Groups - The anti-diabetes drug 'Avandia' Ethics Case What is a balance sheet ? Why giant institutions like Bear Stearns go bust? Impact of Business Cycles on Stock Markets What is Benchmarking ? Biggest is not necessarily the best - It may be the worst Biggest problem in Management Today Blue Ocean Strategy Brand Differentiation Mega brands, perceptions and reality Brand Fight back - The Case of McDonalds Broadbanding or overlapping pay scales Browser Wars Bruce Lee as a Productivity Guru Career choices of young MBAs Channel Management Why is cash flow is so important ? Why employees and workers have to take charge ? How to make a mess of an acquisition ? - Daimler Benz Style Action plans to combat worry Economic Conundrums as being witnessed in USA today Cost Cutting – when it should be done? Business Ethics - Cost Benefit Analysis - The Ford Pinto Case Why businesses must understand costing ? Courage is necessary to fight anxiety, stress and worries at workplace Credit Crunch in USA Customer focused brand management Customer Satisfaction is preventing customer dissatisfaction Customer service outsourcing Strategic error in crisis communications - The case of Groupe DANONE Demands of the new workplace Devaluation of Sony's brand value (Late) Mr. Dhirubhai Ambani - Model of Business leadership Acquisition of Dow Jones by News Corp A tribute to (Late) Dr. Peter Ferdinand Drucker Education in the modern workplace Entrepreneurial Management Errors in decision making The types of people every entrepreneur needs In Search of Excellence - Revisited Executive Compensation What is Expenditure ? Business Ethics - Problems in the natural environment - The Exxon-Valdez Oil Spill Incident Fallacies in Marketing Finding the right job - a myth or reality ? Flanking as a strategy in marketing Food Crisis What is foreign exchange ? Stagflation, Credit Crunch and FRB Policies Friendship Branding Future trends in private equity investments What is the problem at GE ? Global food crisis Globalization and Disparities in global wealth Group thinks and the resultant team failures Handling Criticism What are hedge funds? The Attitudes of HRD & Senior People Human Resources Outsourcing HP 'pretexting' scandal How to make a success of an acquisition - Hyundai-Kia Style Why all businesses must understand Costing ? Differentiating the men from the boys in business - Innovation & Marketing Job Hopping - Its psychopathology, cause and effect - Is it beneficial in the long run ? Choosing a Career Option- Job or Consultancy ? Model of Business Leadership - Sir John Harvey Jones - formerly of ICI, UK Knowledge, Skills, Attitudes, Habits and Talents - How do they differ ? Secrets of Successful Leadership – Quick Implementation of Decisions Taken Leveraged Buyouts Level 5 Leadership Creativity Management Problems of SMEs – Managing Cultural Change Marketing to Women - Understanding their Psychology The Missing Qualities of top leaders and strategists More on Business Cycles Are Maintenance Workers Different from the Rest? Oil Price and its impact on Economies Online Advertising Business Ethics - Blood Money - Social Issues Preventing and Managing conflicts and disputes Process Mapping Promoting People and thereby putting round pegs in square holes Redefining Business Education Resource Management Treating customers with respect (Late) Mr. Robert Townsend -  Profile of a great leader (Late) Mr. Sam Walton and Wal-Mart Search Engine Wars SEC, Accounting Frauds and Insider Trading Self Esteem Tips for becoming successful in Sales Balancing size and profitability Strengthening of the dollar in the financial crisis Success through employee participation Ten factors that can make a manager succeed or fail The 'Terrible 10' Behaviors in the Workplace Time Management and Motivation Tips for Better Internal Communications Treating People Fairly and Equally - Is it a myth ? Anatomy of a Crisis - The Vioxx Case Vulnerabilities in Software, Hackers and Software Security Companies Using web mail for both office and personal use - The issues Why a web site is necessary for a business ? What is Arbitrage ? What is Innovation ? What is Six Sigma ? Whither Financial Services Industry ? Why is enthusiasm necessary ? Why family managed businesses fail? Bullying at Workplace – 2 Workplace Bullying Improved workplace management The world after 2020 The acquisition bid for Yahoo by Microsoft Important Note for readers Ethics is of paramount importance to us. There are two approaches to the subject of Business Ethics. One is the Normative approach and the other is Empirical. The normative approach is the option chosen mostly by Philosophers and Theologians focusing on morals, truth, fairness, justice, rights and wrongs, which are rather abstract and difficult to understand, whereas the empirical approach is chosen by most social scientists, management consultants, academics and scholars who are more concerned with implementable decisions on the subject. Unfortunately, the subject of business ethics cannot exclude moral and immoral considerations and as a result a symbiotic relation of both approaches has to exist to come to any meaningful conclusions. We are not present to pass value judgments on incidents and people, which is against our editorial policy. We avoid reference to people, as far as possible, unless the incident or event, warrants it. We have to refer to incidents or events in some real life case studies. Any comment on the incident or event is not a reflection on the individuals or organizations concerned. The objective is that such mistakes are not repeated and we learn from them. There is an opportunity to learn, even from a calamity. The articles and editorials are put through spell, grammar check and proof reading. However, some inadvertent errors may still exist. They are corrected as and when noticed. We crave the indulgence of readers in such cases. The interpretations, views and opinions expressed are personal. Sponsorship of these articles, newsletters and editorials does not imply, either explicitly or implicitly, that the sponsors and/or advertisers endorse or agree with them. We stopped publishing the articles, editorials and newsletters under MMG and its units banners from December, 2002 to retain the editorial independence and to avoid unnecessary conflict of interests. We often get requests from readers, especially students, to give references of books, authors, page numbers etc., for quoting in their thesis. 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