First Written on August 11, 2008 Revised and Updated Thursday, September 04, 2008 The Vision Statements of Global Top 10 as ranked by MMG Brands At Intel, we constantly push the boundaries of innovation in order to make people's lives more exciting, more fulfilling, and easier to manage. Our unwavering commitment to moving technology forward has transformed the world by leaps and bounds. Signature - Intel Inside At Microsoft our mission and values are to help people and businesses throughout the world realize their full potential. Innovative technologies and local partnerships are transforming education, fostering local innovation, and enabling jobs and opportunities to help create a continuous cycle of sustained social and economic growth for everyone. Signature - Your Potential, Our Passion At Google the vision is to develop 'The Perfect Search Engine' At Toyota their vision is 'To sustain profitable growth by providing the best customer experience and dealer support' At Proctor & Gamble (P&G) vision is To provide branded products and services of superior quality and value that improve the lives of the world's consumers At Johnson & Johnson they have no vision statement but have an Organizational Credo which was written more than 60 years ago. The same is given below: Our Credo We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. Source: J&J web site - http://www.jnj.com/our_company/our_credo/index.htm I have not come across a better written and comprehensive vision statement so far and no wonder Mr. James Burke had no problem in recalling  Tylenol  worth USD 100 million. At Apple they do not seem to be having a vision statement. May be they are the ones who do not believe in such statements. However, we located the following in a forum on the net through Google Search: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. At FedEx it is Leading the way At BMW (Bremen Motoren Werken)  it is To become most successful premium manufacturer in the car industry. Their signature is The Ultimate Driving Machine At Nokia it is Connecting people and Very Human Technology When you read the vision statements of all the companies mentioned above, one thing is very apparent. All of them have integrity, principles, values, ethics, involvement, commitment and respect for people. No wonder they are great and have attained their rightful place under the Sun. Compiled and comments written by Madhavan T Gopalachary Click here for the comparison with other agencies like IB/BW and Fortune Rankings The views, opinions and interpretations are personal. Sponsorship does not mean that the sponsors endorse them. Editorial Policy © Copyright, Sep-08 . www.madgopes.com . Without prejudice. All rights reserved www.mmgindia.com is the official website of Madras Management Group, Chennai, India. www.madgopes.com and www.mmg.name are personal websites and all editorials are published under their banner to retain editorial independence. We would highly appreciate feedback from readers and it may be sent to ipr@mmg.name.