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First
Written
on August 12, 2008
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Revised
and Updated Friday, August 15, 2008
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Comparison of rankings between
Interbrands/Businessweek and MMG Brands
Now that we have officially published our rankings for 2007
the comparisons are given below:
| Rank |
Interbrands/Businessweek |
Rank |
MMG Brands |
Comments |
| 1 |
Coca Cola |
1 |
Intel |
Intel Ranked 7 by IB/BW. Coke does not
appear in the top 10 of MMG Brands |
| 2 |
Microsoft |
2 |
Microsoft |
Same as MMG Brands |
| 3 |
IBM |
3 |
Google |
IBM Not in the top 10 of MMG. Google is
ranked 20 by IB/BW |
| 4 |
GE |
4 |
Toyota |
GE Not in the top 10 of MMG |
| 5 |
Nokia |
5 |
P&G |
P&G Does not appear in top 100 of
IB/BW. |
| 6 |
Toyota |
6 |
J&J |
J&J Ranked 90 by IB/BW |
| 7 |
Intel |
7 |
Apple |
Apple Ranked 33 by IB/BW |
| 8 |
MacDonald's |
8 |
FedEx |
FedEx does not find a place in IB/BW
rankings in top 100. |
| 9 |
Disney |
9 |
BMW |
Disney Not in the list of top 10 of MMG |
| 10 |
Mercedes |
10 |
Nokia |
Mercedes Not in the list of top 10 of
MMG |
It will be seen that only 4 top brands appear in both the
lists. IB/BW rank by brand values. We rank by various
parameters and brand values are just one of them.
The Fortune rankings of top 10 for 2007 are given below:
| 1 |
General Electric |
U.S. |
| 2 |
Toyota Motor |
Japan |
| 3 |
Procter & Gamble |
U.S. |
| 4 |
Johnson &
Johnson |
U.S. |
| 5 |
Apple |
U.S. |
| 6 |
Berkshire Hathaway |
U.S. |
| 7 |
FedEx |
U.S. |
| 8 |
Microsoft |
U.S. |
| 9 |
BMW |
Germany |
| 10 |
PepsiCo |
U.S. |
Information courtesy http://money.cnn.com/magazines/fortune/globalmostadmired/2007/snapshots
7 brands are common to both Fortune and MMG Brands lists
and
highlighted. Our list did not include Berkshire Hathaway
because very few outside USA know about it and the nature of
its business. Brands may be very large but must be truly
global and present everywhere in the globe. We have taken
a policy decision not to evaluate any oil and gas industry
brands in future.
We have no disputes with anyone but we have our own
methodology and standby our rankings. We do not have the
financial resources to rank the top 50 or 100 brands.
If any more details are
required, specific enquiries may be sent by fax to: efax
number 1-509-278-4701. The fax must be duly signed and
carry all details of the company or person seeking
clarifications. We reserve our rights to respond or
otherwise. If we respond it is with the tacit understanding
that it is confidential and will not be quoted or reproduced
anywhere and in any form. Replies will be by e-mail only and
will carry the digital signature of the author.
Incoming emails will not
be responded to on the subject.
Written
by Madhavan T Gopalachary
The
views, opinions and interpretations are personal.
Sponsorship does not mean that the sponsors endorse them.
Editorial
Policy
©
Copyright, Aug-08
. www.madgopes.com .
Without prejudice. All rights reserved
www.mmgindia.com
is the official website of Madras Management Group, Chennai, India. www.madgopes.com
and www.mmg.name are
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