1. Top 10 global corporate brands as per MMG Brands rankings as at end 2007
2. The vision statements of top 10 global MMG brands - 2007
3. Comparison of top 10 MMG brands rankings with IB/BW and Fortune rankings - 2007
4. Top 10 global media MMG brands rankings - 2007
5. Top 10 global technology brands as per MMG Brands rankings - 2008
6. Top 10 global consumer brands as per MMG Brands rankings - 2008
7. Top 10 global car brands as per MMG Brands rankings - 2008
8. Top 10 global diversified brands as per MMG Brands rankings - 2008
9. Top 10 global consumer durable brands as per MMG Brands rankings - 2008
10. Top 10 global Pharma brands as per MMG Brands rankings - 2008

January 05, 2009 Letter from the Webmaster Dear Reader, Greetings. Majority of the companies treat advertising as a tactical variable. Ad expenses are considered as a revenue expenditure and not as an investment in the business. It will be evident that it is not a wise step in the long run.  Thank you for your time and have a nice day,  Madhavan Gopalachary Announcements Madgopes.com desires to exit out of web publishing at the earliest. Hence, this web site is available for sale with contents on as is where is basis. Interested people can get in touch with the web master and the offer is negotiable. It is the early bird that gets the worm.  Madgopes.com has completed 10 years of presence on the web, has had more than 4 million cumulative hits, has more than 250 pages of content and rated 3/10 by Google in terms of importance. For more details, please click here. Free article Advertising as a strategic variable Advertising is not a tactical tool. It is a strategic variable based on which an organization can position itself or its brands. But any error in the positioning of the brand can be a costly mistake.  Recent free Articles Why companies must have an Advertising Policy ? - The objective is to have a clearly defined advertising policy and discuss with the ad agency so that everybody is clear on their roles and responsibilities. In the absence of such an understanding and a document, it can lead to a lot of misunderstandings and by having a mutually agreed policy, the flux in relationships can be avoided. It makes life much easier for everyone. Approaches to investment analysis - The crashing of stock markets and other scandals like L'affaire Madoff have reduced investor confidence. Many have questioned the analysts as to what went wrong. How could professional Swiss and French private bankers go so blatantly wrong ? Let me make it clear that investment is different from speculation. Unfortunately, the recent happenings in the stock markets are more due to greed, speculation, high leveraging beyond prudent limits and frauds. No business can survive for long under such circumstances. Merchandizing - The much neglected sub function of Marketing - Merchandizing should spring from the nature of the product or service offered. Merely arousing interest is not good enough. It must relate to the product offered. Of course, if you have money to throw away, you can do almost anything outlandish. Mr. Glasser has mentioned in his book that a British retailer had an elephant ambling around with a handler to convey that the stores could offer any product from anywhere in the world. That was 50 years ago. Advertising - Its Impact on Marketing - All products or brands, whether new or established, need advertising consistently and regularly to keep the consumer loyalty and brand recall. Many established brands have disappeared from the shelves because the producers cut down on advertising drastically. Market research and its importance - Market Research (MR) is the first step in marketing. It is a systematic collection of information on existing or potential markets for analysis, subsequent decision making and action. To be successful in marketing, one needs to get the CVP (Customer Value Proposition) right. For the complete list of free articles, please click here. What makes us different and unique ? Our management site is amongst the first of its kind in the world and was started on December 16, 1998. We are from a developing country with no big banner supporting or sponsoring us. We had to face doubting Thomas's, skepticism, bias, prejudices in the initial stages. Our unbiased, impartial analysis, views and opinions count in the corridors of power. We influence individuals, organizations and governments and shape policy and strategy with no formal power or position of authority. That is what true leadership is all about. We didn't go in for any search engine optimization, banner exchanges or links or fancy designs to attract people. If the content is good, people will come to your site and the quote of the great Ralph Waldo Emerson is given at the bottom of the page. We are driven by our strong beliefs, culture, integrity and value system and are extremely proud about it. Grit, Focus, Determination and Tenacity sums it up all. Size has never been an obsession with us but being ranked along with the very best in the world, is. This is where our difference and uniqueness lies because the biggest is not necessarily the best. 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