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Launch Date: December 16, 1998 Page revised and updated on Monday, February 08, 2010 Announcements and Advertisements of Sponsors # Madgopes.com is a fully pay for access site. The pay for access articles at Madgopes.com for use under end user license agreement (EULA) are compiled into various category folders through a single main gateway 'members' folder and can be accessed by registered and paying members only. The free articles are transferred to MMG Communications' site. For details on membership, please click here.  Click here for our Membership Application Security SOPs. # Madgopes Blog provided by MS Windows Live.Com is available for global public access. The pages are available as a RSS feed and interested readers can opt for it at the blog. 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MMG Home Page is available for mobile phone access at m.mmgindia.com. # Our ID ipr@mmgcommunications.info was being misused by spammers. It is no longer valid. If people want to contact us, they should use the 'contact us ' link available on top of the page. Letter from the Web Master Why RBI is the best led Central Bank in the World? In these days of extensive global financial crisis, when practically all economies, except China and India have gone for a toss, I studied the problem. It basically revolves around the policies and strategies adopted by Central Banks of respective countries. I have summarized the reasons for RBI's success and the same can be seen at my blog by clicking on the link above to the right. Article of the week for paying members The Role of Cultural Dimensions in Consumers’ Service Experiences – SERVQUAL Concept In the post titled Cultural differences that may affect international operations and marketing, I had highlighted the five dimensions as given by Hofstede. SERVQUAL is a service quality framework. SERVQUAL was developed in the mid eighties by Zeithaml, Parasuraman & Berry. Originally measured on 10 aspects of service quality: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding or knowing the customer and tangibles. It measures the gap between customer expectations and experience. The authors had later refined the model to the useful acronym RATER and included only 5 aspects as the original model was too complicated and had its critics. Paying members, please click here to read further. Free member article of the week Globalization, Standardization and Adaptation debate – Conclusion I had initiated this debate in the class room consisting of 11 EMBA students of the 2009 – 10 batch. Overall all students concluded that globalization has led to progress, advancement, development and improved quality of life. It has also led to better governments which focused on infrastructure and other development activities to remain competitive to attract investments. To give an example, I have been a long time Chennai resident from 1965. The first major flyover was at the Gemini Circle on Mount Road. It remained the only flyover practically for 3 decades. However, between 1995 till date we have nearly a hundred flyovers all over Chennai. Hyderabad, a place where I lived for 10 years has changed beyond recognition. The same case with many other cities and towns. While this growth is gladdening, it has also brought up many problems. There are some areas globalization has acted negatively. The reason is not far off. It is due to the government which always basks in reflected glory. Indian people have done well for themselves despite having useless governments led by incompetent leaders, who focus on minor or irrelevant issues. They always believe in catching the tail rather than the head. We catch the tail of the snake and other reptiles first before going for the head. For all others it is the head first. I am giving item wise position on the subject and the same can be accessed by clicking on the link above to the right. Microsoft Shared Exchange Server 2007 Hosting from MMG, with optional BlackBerry Support MS Exchange Hosting Services Enjoy the advantages of MS Exchange 2007 without investing in infrastructure, and stay securely connected—whether in the office or on the road. 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